India’s tourism sector remains constrained by regulatory complexity, says report
The Hindu – National
thehindu.com
Summary
Subscribed with another email? Addressing this restriction is essential to unlocking growth, enhancing competitiveness, and strengthening India’s position in global tourism flows, it said. On the demand side, despite progress through mechanisms such as e-visa, India’s visa regime has not yet evolved to match the accessibility, scale, and user experience offered by leading tourism economies, it noted. Scaling visa facilitation in line with global benchmarks will be critical to enhancing India’s international accessibility and competitiveness, it said. On the regulatory front, rationalising requirements, eliminating redundancies, and streamlining approval processes can significantly improve the ease of doing business in tourism. The Tourism Ministry also signed a memorandum of understanding (MoU) with Google India Pvt. Ltd. on Tuesday (June 30) to strengthen the digital promotion of India’s tourism destinations through the use of the latest technologies, artificial intelligence, data-driven insights, and capacity building. The MoU establishes a framework for collaboration between the Union Ministry and Google India in key areas including knowledge sharing, capacity building, and the use of emerging technologies for enhancing visitor engagement. Shekhawat said, “Digital technologies have the potential to create immersive experiences that can showcase the glory and grandeur of India’s cultural sites to audiences across the world. By harnessing cutting-edge digital technologies, we can transform the way travellers discover, experience and engage with India’s rich cultural and natural heritage.” Terms & conditions | Institutional Subscriber Comments have to be in English, and in full sentences.
From the source
Scaling visa facilitation in line with global benchmarks critical to enhancing India’s international accessibility and competitiveness, notes the report released by Union Tourism Minister; Tourism Ministry signs MoU with Google to strengthen digital promotion of landmarks
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Published by The Hindu – National on thehindu.com
