A soccer podcast became a 100-person media company. Now the World Cup is testing how big it can get.
Business Insider – Tech
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Men in Blazers doesn't have the right to show World Cup games. But its live World Cup shows — like this in Los Angeles — are drawing thousands of fans. Stefanie Keenan/Getty Images for Union Station Men in Blazers started as a single soccer podcast in 2010. Now it's a media company with more than 100 employees. It's still tiny compared to media giants who pay for World Cup rights. But its fan base is growing — and deeply engaged. On a bright Seattle morning in June, thousands of soccer fans thronged a stage near the city's downtown. Eventually, they were going to watch the US men's team beat Australia in a World Cup match. But first, they wanted to see Roger Bennett. Bennett is the cofounder and front man of Men in Blazers, a soccer media company that started as a podcast 16 years ago.
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Men in Blazers doesn't have the right to show World Cup games. But its live World Cup shows — like this in Los Angeles — are drawing thousands of fans. Stefanie Keenan/Getty Images for Union Station Men in Blazers started as a single soccer podcast in 2010. Now it's a media company with more than 100 employees. It's still tiny compared to media giants who pay for World Cup rights. But its fan base is growing — and deeply engaged. On a bright Seattle morning in June, thousands of soccer fans thronged a stage near the city's downtown. Eventually, they were going to watch the US men's team beat Australia in a World Cup match. But first, they wanted to see Roger Bennett. Bennett is the cofounder and front man of Men in Blazers, a soccer media company that started as a podcast 16 years ago. And for a certain kind of American soccer fan, Bennett has become an unlikely influencer — a bald, bespectacled, 55-year-old suburban dad who acts as a host, translator, and hype machine for the sport. I
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